UCL School of Management

Leading Data-Driven Change


Date: TBC
Duration: 2.5 days
Fees: £3,500

Download a brochure

The Programme

Learn to use data to drive real change and innovation in your organisation

As artificial intelligence and digital transformation become widespread across all industries, many companies are thinking about changing their business models and value chains, but are unsure about what to change to and how to manage changes successfully.

This programme provides you with a framework to identify new opportunities to enhance your business and meet strategic goals using data and technology. The programme will guide you to find the “right” strategy for your value chains and product offerings, to identify where machine learning and AI can add “most” value, and to lead the organisation through the change journey

During the programme you will mix theory, case studies and practical work, allowing you to learn from UCL School of Management’s expert professors while trying out change programmes in a risk-free environment. If you’re in a mid to senior-level management role in any industry and have a strong interest in data, this course is for you.

The impact

Learn practical ways in which you can lead digital change, with a suite of tools at your disposal. By the end of the programme, you will know:

  • How to come up with great ideas for improving customer experience
  • Where to start when redesigning a product or service and its delivery using technology and data
  • How to make data-driven decisions for changes
  • How to lead an organisation through these changes

Programme outline

Over two and a half days, you will attend 10 inspiring sessions, with a mixture of learning from your professors and practical workshops with your peers.

Day 1 - Aligning data strategy with value chain strategy

During day one you will understand how you can leverage data and machine learning for your own value chain strategy, and how it helps you to enhance your internal capability and to identify the right customers.

Session 1: Align your data strategy to your business strategy

Session 2: Finding the right data strategy

Session 3: Using data to find the change opportunities that matter the most

Session 4: Using data to identify new market trends and needs

Day 2 - Leading tech-driven changes (Change management

Session 5: Simulation: Interview Stakeholders

Session 6: Plan a roadmap for change

Session 7: Build the change plan

Session 8: Implement the change plan and discuss the outcomes

Day 3 (half-day) - Sensing change opportunity  

Session 9: Identify winning capacity for growth

Session 10: Present a change plan

Your learning environment

You will learn in-person on Level 50 of One Canada Square, the highest floor of Canary Wharf, taught by academics from the UCL School of Management, the business school of University College London, one of the world’s leading universities. Your fellow course attendees will be mid to senior-level executives from a range of industries, bringing a wealth of different experiences.

UCL’s strong emphasis on research and progressive approach to teaching means your course will be a dynamic exploration of how to lead data-driven change, based on up-to-date, real-life examples. By the end of the course, you will feel empowered to identify areas for improvement in your organisation and successfully implement data-driven change programmes.

Our Faculty

In the latest Research Excellence Framework, 95% of the UCL School of Management’s research was considered world-leading and internationally excellent. Choosing the UCL Leading for Data-Driven Change Programme gives you access to world-leading academics who combine their unique research with real-world practical solutions.

Dr Onesun Steve Yoo

Onesun Steve Yoo is Associate Professor of Operations & Technology and Marketing & Analytics at the UCL School of Management.

Steve’s research examines the key operational and marketing decisions of firms pushing innovative products or services to market, and has been published in leading academic management journals including Marketing Science and Operations Research.

Professor Hyun-Soo Ahn

Joining us from the University of Michigan’s Ross Business School to help teach this programme is Hyun-soo Ahn, Professor of Technology & Operations and Ford Motor Co. Director of Tauber Institute for Global Operations.

He is an active researcher in supply chain management, service operations, revenue and pricing management, purchasing and value chain innovations. He also teaches executive classes on business analytics and digital transformation for several companies, including ICBC and Bank of America.


Who should apply?

This programme is suitable for mid to senior-level managers working at organisations in any industry. No prior technical knowledge is required, and any mathematics covered in the programme will act as a guide if you are interested to learn more. You should have a strong interest in using data to drive change and innovation in your organisation.

What are the entry requirements?

There are no formal entry requirements to our executive education programmes, however, typically our applicants will have:

  • a minimum of five years' work experience
  • a bachelor's degree or higher
  • a good level of English (an English language test is not required for this programme, however, the programme is taught entirely in English without translation, and so you should be comfortable communicating in English.)

How can you apply?

You can apply to the programme by completing our application form which shouldn't take you more than five minutes to complete.

Once submitted, your application will be reviewed by the Executive Education Team who will be in touch to discuss your place on the programme and to arrange payment. 


When do applications close?

Applications will close 10 working days prior to the start of the programme.


Fees for this two-and-a-half day programme in April 2023 are £3,500

For more information on what the programme fee covers, or to discuss your fees, please speak to our Executive Education Team.


Payment for your place on the programme should be made using a credit/debit card on the UCL Store. You will receive an access code for the UCL Store from the Executive Education Team once your place in the programme is confirmed.

If you would prefer to pay by invoice, please discuss this with the team.

Payment is due in full at least 10 working days prior to the start of the programme.

30% Club scholarship

As part of our school-wide dedication to equality, diversity and inclusion, the UCL School of Management is offering two 30% Club scholarship places each year on our executive programmes.

For this programme, a scholarship covering the entire programme fee will be awarded to one eligible individual. If you meet the eligibility criteria, you should select the checkbox “I am applying for the 30% Club Scholarship” during your application.

Learn more about the 30% Club scholarship.

Are corporate partner rates/alumni discounts applicable?

Yes, we do offer discounts for alumni and for some corporate partners. Please contact our Executive Education team to discuss your eligibility mgmt.execed@ucl.ac.uk

Why choose us

As a programme attendee, you’ll benefit from a personalised approach that champions innovation, creativity and cross-disciplinary working.

The UCL School of Management, based in Canary Wharf, London, was recently ranked in the top five of UK business schools by The Guardian, and UCL is consistently ranked in the global top 20 for its academic excellence and research. You’ll be learning from a university that combines cutting-edge thinking with a disruptive spirit, helping you to develop the skills that will allow you to fulfill your potential and achieve real results for your organisation.

Register for information

Want to know more? Fill in the form below to download our programme brochure and discuss your education with our team.


What day and time do classes take place?
This programme will run from 27-29 April 2023. Two will be full days, with one half-day on the last day, and you can expect teaching to take place between 09:00 and 18:00
What happens if I know I am going to miss a class?
We understand that life happens and you may have to miss a class. If this situation arises, please contact the Executive Education Team to let them know you won't be in attendance. In order to obtain the certificate of completion, you are required to attend a minimum of 75% of all sessions.
Will there be pre-work or homework?
Yes, there will be some pre-work and homework. We know that our participants are busy people, so we try to keep this as reasonable as possible. But, please be prepared to put in some work outside of the classroom in order to get the most from this programme.
Is there an English language requirement?
An English language test is not required for this programme, however, the programme is taught entirely in English without translation, and so you should be comfortable communicating in English.
Are there discounts for alumni?
Yes, UCL and UCL School of Management Alumni are able to access discounted fees. Please contact our Executive Education Team to discuss your fees at mgmt.execed@ucl.ac.uk
Do I have to pay in advance, or are there payment plans?
All fees must be paid in full at least 10 working days prior to the start of the programme.
How can I pay for my programme?
You should pay for your programme via credit/debit card in the UCL Store, using the access code given to you by the Executive Education Team. If you would prefer to pay by invoice this can be arranged. Please speak to the team to discuss.

Last updated Thursday, 10 August 2023