UCL School of Management

Bilal Gokpinar

Lecturer (assistant professor)
Programme Director (PhD)


Bilal Gokpinar is an Assistant Professor in Management Science and Innovation at University College London (UCL). He received his PhD from Northwestern University, USA. He got his BSc in Industrial Engineering (with minors in Economics and Mathematics) from Purdue University, USA with distinction in 2004.


Bilal’s main research interests are in product innovation and operations management. Specifically, he is interested in design, management and improvement of work processes and operational decision making in emerging business contexts. His work has examined operational challenges and opportunities in a wide range of such contexts including fluid healthcare teams, crowdfunding platforms, mobile app development, among others.  

His research has been published in leading management journals such as Management Science, Manufacturing & Service Operations Management and Production and Operations Management. He teaches “Operations and Technology Management” and “Project Management” at UCL, and his industry experience includes working with General Motors R&D and Strategic Planning. He is a member of the Institute for Operations Research and Management Science (INFORMS) and Production and Operations Management Society (POMS), and a recipient of the INFORMS Judith Liebman Award in 2007.
Research projects

Coordination in complex product development

How product architecture, organizational communication, and globalization influence product development performance.

Entrepreneurial operations management

Develop stylized insights/practical frameworks to aid operations of high-growth entrepreneurial firms.

Managing the product innovation and sales process

The role of customers and competitors in optimizing product innovation and sales efforts.
Selected publications
Avgerinos, E., & Gokpinar, B. (2018). Task Variety in Professional Service Work: When It Helps and When It Hurts. Production and Operations Management.
Selcuk, C., & Gokpinar, B. (2017). Fixed vs. Flexible Pricing in a Competitive Market. Management Science, in press..
Avgerinos, E., & Gokpinar, B. (2017). Team Familiarity and Productivity in Cardiac Surgery Operations: The Effect of Dispersion, Bottlenecks, and Task Complexity. Manufacturing & Service Operations Management, 19 (1), 19-35. doi:10.1287/msom.2016.0597 [link]
Gokpinar, B., Hopp, W. J., & Iravani, S. M. R. (2013). In-House Globalization: The Role of Globally Distributed Design and Product Architecture on Product Development Performance. Production and Operations Management, 22 (6), 1509-1523. doi:10.1111/poms.12079 [link]
Gokpinar, B., Hopp, W. J., & Iravani, S. M. R. (2010). The Impact of Misalignment of Organization Structure and Product Architecture on Quality in Complex Product Development. Management Science, 56 (3), 464-484.

Link to the publication’s UCL Discovery page