UCL School of Management

Bilal Gokpinar

Head (Marketing and Analytics)
Phone number
(0)20 3108 6029
(internal 56029)
Office location
Level 38, 1 Canada Square
Rm NW5


Bilal Gokpinar is Professor of Operations, Technology and Innovation at the UCL School of Management, and Head of the Marketing & Analytics research group.

Bilal’s main research interests are in product and service innovation, technology management, digital transformation and operations management. His recent research examines automation and robotics, frontline innovation, product design and service management on digital platforms, crowd-driven innovation and healthcare operations which has appeared in leading academic journals and has been featured in practitioner and media outlets including Harvard Business Review, MIT Sloan Management Review, The Wall Street JournalFinancial TimesForbesManufacturing Today, among others. 

Bilal received his PhD from Northwestern University, USA. He obtained his BSc in Industrial Engineering (with minors in Economics and Mathematics) from Purdue University with distinction. He has taught in the MSc and MBA programmes at various institutions including the London School of Economics (LSE), HEC Paris and Peking University, and his industry experience includes working with General Motors R&D and Strategic Planning. 


Bilal’s research has been published in leading management journals such as Management Science, Manufacturing & Service Operations Management, Production and Operations ManagementJournal of Operations Management and MIT Sloan Management Review. Bilal is currently a Senior Editor at Production and Operations Management and has served as a co-investigator on a major research grant from UK’s Technology Strategy Board (total value £1.2 million) to develop decision support tools for emerging cell therapy projects. 

Bilal is a member of the Institute for Operations Research and Management Science (INFORMS), Production and Operations Management Society (POMS) and Academy of Management (AOM), and a recipient of the INFORMS Judith Liebman Award.

PhD supervisor to:

Research projects

Coordination in complex product development

How product architecture, organizational communication, and globalization influence product development performance.

Entrepreneurial operations management

Develop stylized insights/practical frameworks to aid operations of high-growth entrepreneurial firms.

Managing the product innovation and sales process

The role of customers and competitors in optimizing product innovation and sales efforts.

Innovative Online Platforms

This collection of projects focus on the operational aspects of online platforms.
Selected publications
Kaushik, N., & Gokpinar, B. (2022). Sequential Innovation in Mobile App Development. Manufacturing and Service Operations Management. doi:10.1287/msom.2022.1154 [link]
Cornelius, P. B., Gokpinar, B., & Sting, F. J. (2021). How Temporary Assignments Boost Innovation. MIT Sloan Management Review.
Cornelius, P. B., & Gokpinar, B. (2020). The Role of Customer Investor Involvement in Crowdfunding Success. Management Science, 66 (1), 452-472. doi:10.1287/mnsc.2018.3211 [link]
Cornelius, P., Gokpinar, B., & Sting, F. (2020). Sparking Manufacturing Innovation: How Temporary Interplant Assignments Affect Employee Idea Values. Management Science, 0. doi:10.1287/mnsc.2020.3673 [link]
Huang, Y., Gokpinar, B., Tang, C. S., & Yoo, O. S. (2018). Selling Innovative Products in the Presence of Externalities. PRODUCTION AND OPERATIONS MANAGEMENT, 27 (7), 1236-1250. doi:10.1111/poms.12864 [link]
Huang, Y., Yoo, O. S., & Gokpinar, B. (2018). Time Allocation in Entrepreneurial Selling: Impact of Consumer Peer Learning and Incumbent Reaction. IEEE Transactions on Engineering Management, 65 (4), 590-603. doi:10.1109/tem.2017.2733227 [link]
Selcuk, C., & Gokpinar, B. (2018). Fixed vs. Flexible Pricing in a Competitive Market. MANAGEMENT SCIENCE, 64 (12), 5584-5598. doi:10.1287/mnsc.2017.2922 [link]
Avgerinos, E., & Gokpinar, B. (2018). Task Variety in Professional Service Work: When It Helps and When It Hurts. PRODUCTION AND OPERATIONS MANAGEMENT, 27 (7), 1368-1389. doi:10.1111/poms.12874 [link]
Avgerinos, E., & Gokpinar, B. (2017). Team Familiarity and Productivity in Cardiac Surgery Operations: The Effect of Dispersion, Bottlenecks, and Task Complexity. Manufacturing & Service Operations Management, 19 (1), 19-35. doi:10.1287/msom.2016.0597 [link]
Gokpinar, B., Hopp, W. J., & Iravani, S. M. R. (2013). In‐House Globalization: The Role of Globally Distributed Design and Product Architecture on Product Development Performance. Production and Operations Management, 22 (6), 1509-1523. doi:10.1111/poms.12079 [link]
Gokpinar, B., Hopp, W. J., & Iravani, S. M. R. (2010). The Impact of Misalignment of Organization Structure and Product Architecture on Quality in Complex Product Development. Management Science, 56 (3), 464-484.

Link to the publication’s UCL Discovery page