Summary
Companies increasingly rely on new product innovation for sustained success. Considering recent trends in computer-mediated communication (e.g., the Internet, social media) and new forms of innovation (e.g., crowdsourcing) which have made interaction between customers and firms, customers and customers, and firms and firms much easier and cheaper, we investigate the role of customers, learning, and competition in product innovation and sales performance.
Relevance
As organizations increasingly interact with their customers and competitors in developing and introducing new products, their competitive advantage lies in better understanding and optimizing their development and sales efforts. This project aims to help companies in improving the process of product innovation and introduction.
Selected publications
Link to the publication’s UCL Discovery page