Overview
Start date: September 2027
Duration: 3 years (Full-time only)
Fees: UK - 2027/2028 fees to be confirmed.
Application deadline: To be confirmed.
Entry: A-Levels – AAA.
Mathematics with A is required. A Science or Social Sciences subject is preferred. 4. English Language Requirement – Level 4. Other qualifications are accepted.
Location: This programme is delivered at our Canary Wharf campus.
The UCL School of Management is proud to be in the 6% of business schools with AACSB accreditation - a global mark of excellence that recognises our commitment to innovative, research-led teaching, rigorous academic standards, and preparing students for impactful global careers in business and management.
Virtual Open Day Session for BSc Marketing
Wednesday, 08 July 2026: 09:00-10:00 (BST)
Understand how Management can be applied to address social, environmental, and economic challenges. This webinar will explore the balance between analytical frameworks and real-world impact, alongside opportunities to engage with sustainability, policy, and purpose-driven projects.
The sessions will give you an opportunity to learn more about the programme, ask live questions, and hear directly from the people who teach and study on the course, including the Programme Director, Careers, current students, and the Student Recruitment Team.
Programme
Marketing has become one of the most dynamic areas of modern business. Organisations now rely on data, technology, creativity and behavioural insight to understand customers, develop products, build brands and make strategic decisions. The UCL BSc Marketing, delivered at the UCL School of Management, is designed to prepare you for this rapidly evolving landscape.
This degree combines the creative and analytical sides of marketing. Alongside developing expertise in branding, communication and consumer behaviour, you will learn how organisations use data, experimentation, programming, analytics and artificial intelligence (AI) to solve business problems and make evidence-based decisions.
The programme has been designed to reflect the realities of contemporary marketing practice. Employers increasingly seek graduates who can work confidently across disciplines, combining commercial awareness with quantitative skills, creativity with critical thinking, and technological understanding with sound professional judgement.
Throughout the degree, you will explore how marketing influences organisations and society. You will examine topics such as digital transformation, AI-enabled decision-making, sustainability, consumer trust, ethical business practice and responsible communication. Rather than studying these themes in isolation, you will learn how they shape the decisions organisations make every day.
Applied learning is embedded throughout the programme. You will work on case studies, presentations, group projects and analytical exercises that mirror real business challenges. In your final year, you will complete a substantial business project, collaborating with an external organisation to address a live marketing problem and develop evidence-based recommendations.
The programme is taught by academics and industry practitioners whose expertise spans digital marketing, business analytics, consumer behaviour, entrepreneurship and business strategy. Their research and industry engagement help ensure your learning reflects both academic advances and emerging industry practice.
By the time you graduate, you will have developed the analytical, technological, creative, and communication skills needed to succeed in a wide range of marketing, business and technology-focused careers.
Programme Structure
The three-year UCL BSc Marketing programme combines foundational business knowledge with specialist marketing expertise, quantitative methods and practical application. As the programme progresses, you will build increasingly sophisticated analytical, strategic and professional capabilities.
Year 1
In Year 1, you will build a strong foundation in marketing and business through eight core modules. Introduction to Marketing and Consumer Behaviour explore how organisations understand audiences, develop brands, and create value, while Strategic Management examines how businesses make decisions and compete in dynamic markets.
Alongside this, you will develop core business knowledge through modules in Business Economics, Financial Insights for Managers, and Operations and Supply Chain Management, gaining an understanding of how organisations operate and create sustainable growth.
The year also places a strong emphasis on quantitative and professional skills. Quantitative Methods 1: Business Statistics introduces statistical analysis and data-driven decision-making, while Business Communication develops the written, verbal, and collaborative skills needed to communicate effectively in professional environments.
Year 2
In Year 2, you will build on your foundations in marketing and business by developing more advanced analytical, digital and strategic skills. The focus shifts towards applying marketing theory in practical contexts, working with data, understanding emerging technologies, and exploring how organisations create value through products, brands and customer relationships.
The seven compulsory modules include Quantitative Methods 2: Programming for Analytics, which introduces Python and its applications in marketing data analysis, and Marketing Research, where you will learn how to design studies, collect and analyse data, and generate insights for decision-making. Marketing Analytics develops your ability to work with predictive models, customer analytics, experimentation and machine learning techniques, while Digital and Social Media Marketing examines how organisations use online platforms and digital technologies to engage audiences and evaluate performance.
You will also study Product Development and Entrepreneurship, exploring innovation, design thinking, and the process of bringing new products to market. Product and Brand Management focuses on brand strategy, positioning and product portfolios, while Marketing and Society examines issues including sustainability, digital privacy, consumer protection, diversity, and responsible marketing practice.
Alongside the compulsory modules, you will choose one elective. Managing Creative Content Development explores storytelling, creative strategy, and the management of content production, while Market Intelligence focuses on competitor analysis, customer insights, trend forecasting, and the use of AI-enabled tools to support strategic decision-making.
Together, these modules provide a blend of quantitative, technological and creative skills, reflecting the evolving nature of marketing in a data-rich and digitally connected world.
Final year
In the final year, you will deepen your expertise in advanced marketing practice while developing the strategic, leadership and analytical capabilities needed for professional roles. The curriculum focuses on applying sophisticated tools and frameworks to complex business challenges, with a strong emphasis on real-world problem-solving.
Five compulsory modules include Optimisation and AI for Business, which explores AI, machine learning, and optimisation techniques, and their applications in areas such as product design, pricing, promotion, and customer insight. In Advertising and Marketing Communication, you will examine integrated communication strategies, campaign effectiveness, media planning, and the use of emerging technologies in marketing. Leading High-Performing Teams develops your understanding of leadership, collaboration, and organisational behaviour, while Data Visualisation and Strategic Communication focuses on presenting complex information clearly and persuasively to different audiences through data storytelling, dashboards, and visual communication techniques.
A key feature of the final year is the Business Project module, where you will work as part of a consulting team with an external organisation to address a significant marketing challenge. Drawing on knowledge gained throughout the degree, you will analyse data, develop evidence-based recommendations, and gain experience of working on a live business problem under academic supervision.
Alongside the compulsory modules, you will choose two electives that allow you to tailor the programme to your interests. Social Impact and Assessment explores how organisations evaluate and communicate the social and environmental impact of their activities. Pricing Strategy examines how businesses set and optimise prices in traditional and digital markets, including the role of data, algorithms, and consumer psychology. International Marketing focuses on marketing across borders, covering topics such as global branding, market entry strategies, and cultural differences. Decision and Risk Analysis develops your ability to make informed decisions under uncertainty using analytical frameworks, modelling techniques, and risk assessment tools.
Together, these modules enable you to integrate strategic thinking, advanced analytics and practical marketing expertise, preparing you for graduate roles in a rapidly evolving global business environment.
Programme for Students Starting Year 1 in September 2027
| Compulsory | Elective | |
|---|---|---|
| Year 1 |
Quantitative Methods 1: Business Statistics
Business Economics Business Communication Introduction to Marketing Strategic Management Financial Insights for Managers Operations and Supply Chain Management Consumer Behaviour
|
N/A
|
| Year 2 |
Quantitative Methods 2: Programming for Analytics Marketing Research Digital and Social Media Marketing Product Development and Entrepreneurship Marketing Analytics Marketing and Society Product and Brand Management |
Managing Creative Content Development Market Intelligence |
| Year 3 |
Quantitative Methods 3: Optimisation and AI for Business Advertising and Marketing Communication Leading High-Performing Teams Data Visualisation and Strategic Communication Business Project |
Social Impact and Assessment Pricing Strategy International Marketing Decision and Risk Analysis |
Studying the UCL BSc Marketing programme will equip you with a distinctive combination of technical expertise, strategic thinking and creative capability.
You will develop a strong understanding of how organisations identify opportunities, understand customers and create value through marketing. Alongside this, you will gain practical experience working with data, conducting analysis, interpreting evidence and applying contemporary marketing technologies.
The programme places particular emphasis on the growing role of analytics and AI in business. You will learn how organisations use data-driven approaches to improve decision-making, evaluate marketing activity and better understand consumer behaviour.
Throughout the degree, you will also strengthen your communication, collaboration and problem-solving skills through presentations, group projects and applied assignments. These experiences reflect how marketing is practised in organisations, where success often depends on working effectively across teams, disciplines and perspectives.
By graduation, you will be able to combine analytical thinking with creativity, technological understanding with professional judgement, and commercial awareness with ethical responsibility.
Subject-specific knowledge
When you graduate from this degree, you will be able to:
- Demonstrate a strong understanding of marketing theory, consumer behaviour, and digital platforms.
- Apply quantitative and qualitative research methods to marketing problems.
- Critically evaluate marketing’s role in business and society, including ethical dimensions.
Intellectual, academic, and research skills
When you graduate from this degree, you will be able to:
- Analyse and interpret data to inform evidence-based marketing decisions.
- Critically assess academic and practitioner literature.
- Design and execute a research or applied business project.
Practical and transferable skills
When you graduate from this degree, you will be able to:
- Use data analytics, programming, and visualisation tools relevant to marketing practice.
- Communicate effectively in written, oral, and digital formats.
- Work independently and collaboratively to solve complex problems.
- Manage projects, time, and resources effectively.
Teaching Methods and Typical Contact Hours
The programme is delivered through a combination of lectures, seminars, workshops and practical learning activities. Lectures introduce key concepts, theories and analytical frameworks, while seminars provide opportunities to apply ideas through discussion, case studies and collaborative exercises.
Many modules include project-based learning, allowing you to tackle realistic marketing challenges individually and as part of a team. Activities may include analysing datasets, evaluating marketing campaigns, developing strategic recommendations and presenting findings to different audiences.
The UCL School of Management also hosts a range of guest speakers, industry events and employer engagement activities, giving you opportunities to learn from practitioners working across marketing, technology, consulting and entrepreneurship.
Each module typically includes around 30 hours of scheduled teaching across a 10-week term. In addition, you will spend approximately six to eight hours per module each week on independent study, including reading, research, project work and assessment preparation.
Assessment
Assessment methods reflect the varied skills required in modern marketing careers.
You will be assessed through a combination of coursework, presentations, group projects, and examinations. Coursework may include case analyses, reports, research projects and data-driven assignments that require you to apply marketing concepts to contemporary business challenges.
Group assessments help develop teamwork, communication and leadership skills, while examinations evaluate your understanding of key theories and principles.
The final-year business project is assessed through a substantial written report that demonstrates your ability to integrate and apply learning from across the programme to a real organisational challenge.
Global Network
UCL is London’s Global University with students from over 150 countries, providing you with a global network and perspective, helping you to better understand and appreciate the impact of the major issues facing the world. By joining our global network, you will build a mindset to manage and understand the complex issues international businesses will face in the modern world, with tangible practical experience under your belt through the extra-curricular add-ons you can pad your programme with.
About the UCL School of Management
The UCL BSc Marketing programme is taught at the UCL School of Management, which is in the top 2% of business schools globally (AMBA accreditation).
Our faculty conduct research that shapes understanding of marketing, consumer behaviour, business analytics, entrepreneurship and strategy. Many also collaborate with organisations across industry through research, consulting, and knowledge exchange activities, ensuring that teaching remains connected to contemporary business practice. The research undertaken at the UCL School of Management has been rated as ‘world-leading’ and ‘internationally excellent’ in the Research Excellence Framework 2021 (REF), placing us 2nd in the UK for Business and Management.
As part of UCL, you will benefit from studying at one of the world's leading universities and from opportunities to engage with ideas and expertise across a wide range of disciplines. Located in London's Canary Wharf district, the UCL School of Management sits at the heart of one of Europe's most important business centres, offering access to employers, entrepreneurs, industry events and professional networks.
For over ten years, UCL has ranked in the top 10 universities globally (QS World University Rankings, 2026), currently ranked 9th globally, and is proud to hold the title of University of the Year 2024, judged by the Times and Sunday Times Good University Guide 2024, who also ranked UCL in 6th place in the UK in 2024.
The UCL School of Management is also proud to be AACSB accredited – a global mark of excellence that recognises our commitment to innovative, research-led teaching, rigorous academic standards, and preparing students for impactful global careers in business and management.
Employability & Careers
Marketing skills are in demand across almost every sector of the economy. With a syllabus created through extensive consultation with key industry partners, including Amazon, Procter & Gamble, and Burberry, graduates of the UCL BSc Marketing programme will be well prepared to meet the current needs of employers.
Graduates from this programme will be well prepared for careers in:
- Digital marketing
- Brand management
- Product management
- Marketing analytics
- Customer insights
- Market research
- Advertising and media strategy
- Consulting
- Retail and consumer goods
- Technology and platform businesses
The programme's strong analytical focus also supports progression into wider business roles, including business analytics, innovation, strategy, and entrepreneurship.
You’ll benefit from bespoke career support from the UCL School of Management throughout the programme, which includes access to a variety of insightful employer and alumni talks. The career support you’ll receive also includes:
- individual career planning and coaching sessions with career consultants
- industry/sector insight sessions and employer-led events
- regular career and professional development workshops on topics including networking and social media presence
- bespoke programme events such as employer and alumni talks
- access to UCL School of Management alumni.
Student Profile
Who is this programme designed for?
This programme is designed for intellectually curious students who want to understand how organisations, consumers and markets interact in a rapidly changing world.
You may already be interested in marketing, or you may be drawn to the combination of business, technology, data and creativity that characterises the subject today. You should enjoy exploring ideas, analysing information and communicating effectively with others.
The programme is particularly suited to students who want to develop strong quantitative and analytical skills alongside creativity, strategic thinking and an understanding of marketing's broader impact on society.
Applications
When we assess your application, we will be seeking to learn:
- Why you want to study marketing at UCL and what attracts you to the programme’s combination of business, technology, data, and creativity.
- What interests you about contemporary marketing, and its role in business and society.
- How you have demonstrated initiative and commitment through your academic studies, extracurricular activities, work experience, or other pursuits.
Successful candidates will be able to demonstrate:
- An enthusiasm for understanding how organisations use marketing to create value and solve problems.
- An interest in developing both analytical and creative skills.
- Strong academic potential, particularly in subjects requiring critical thinking and quantitative reasoning.
- The motivation to engage with new ideas, technologies, and ways of thinking.
- Evidence of initiative, commitment, and achievement in areas that matter to you.
How to apply
You will need to apply for this programme through the UK Universities and Colleges Admissions Service (UCAS) system. All application dates for UCAS can be found on their website.
Find out more about applying for courses through UCAS
Entry requirements
A-Levels – AAA, including Mathematics.
GCSEs – English Language at grade B or 6, and Mathematics at grade C or 4.
If English is not your first language, from 2024 UCL's English language requirement for this programme is ‘Level 4'. Further details and a list of acceptable English Language tests.
Fees
Fees for 2025 entry, UK tutitions fees £9,535, International Students tuition fees £39,800. (2027/2028 fees to be confirmed)
You can find more information about course fees on the UCL Fees and Funding website.
Further information and contact details
For all admissions related enquiries, please see the UCL undergraduate admissions website. Remember to always include your UCAS ID number in your email. Alternatively, you can contact the school directly via email: Mgmt-im@ucl.ac.uk.
Additional Costs
As well as tuition fees and living expenses, you may incur some additional costs while studying on the UCL BSc Marketing programme. These may include textbooks, a laptop, printing and photocopying, and robe hire for the graduation ceremony.
Students may also choose to participate in Summer School programmes offered through UCL School of Management partner institutions. Participation is optional and additional costs will apply. Typical costs range from approximately £1,500 to £2,500 depending on location, travel, and accommodation arrangements.
The UCL Financial Assistance Fund may be able to support eligible students experiencing financial hardship.
This programme does not have any other additional costs outside of purchasing books or stationery, printing, thesis binding or photocopying. Indicative prices for printing can be found here and UCL poster printing prices can be found here.
When to Apply
You can apply to this programme through the UK Universities and Colleges Admissions Service (UCAS) system from September 2026 for entry in September the following year.
Open Days
UCL provides regular open days and other forms of public access. Anyone wishing to visit to discuss the BSc Management programme and the opportunities that it provides is always very welcome to do so and we always welcome the opportunity to talk further about you and the programme. Additionally, we provide open days for particular schools and other student groups by prior arrangement.
Virtual Open Days
We have one Virtual Open Day taking place on Wednesday 05 July for BSc Marketing. It is an excellent opportunity to hear from the Programme Director and learn more about studying with us, and have the questions that are important to you answered during the Q&A section of the event.
Video Library
Register for more Information
Scholarships
Scholarships are available through UCL for all years of study. Competition for scholarships is fierce, however, and to stand a chance of being chosen you will need to show evidence of commitment and the potential for high achievement.
Application for scholarships and bursaries must be made either when confirming your place before the start of your studies, or else at the start of each year of study.
Some of the scholarships available are:
FAQs