UCL School of Management

Research project

Digital business model innovation


Digitization, digital distribution, and digital transformation have facilitated new and innovative ways of doing business, including the freemium and platform-based business models. Firms that adopt such novel business models often compete alongside firms operating more traditional business models. How do firms compete on the basis of their business model? Can business models be a source of competitive advantage and, if so, can such advantages be sustained over the long run? What factors contribute to the success of some business models over others? How are consumer perceptions of a firm’s offerings affected by its business model?



Selected publications

Broekhuizen, T. L. J., Lampel, J., & Rietveld, J. (2013). New horizons or a strategic mirage? Artist-led-distribution versus alliance strategy in the video game industry. Research Policy, 42 (4), 954-964. doi:10.1016/j.respol.2012.12.007 [link]
Rietveld, J. (2018). Creating and capturing value from freemium business models: A demandā€side perspective. Strategic Entrepreneurship Journal, 12 (2), 171-193. doi:10.1002/sej.1279 [link]
Rietveld, J., Ploog, J., & Nieborg, D. (2020). Coevolution of Platform Dominance and Governance Strategies: Effects on Complementor Performance Outcomes. Academy of Management Discoveries, 6 (3), 488-513. doi:10.5465/amd.2019.0064 [link]
Last updated Thursday, 29 April 2021


Research groups

Strategy & Entrepreneurship

Research areas

Strategic management

Research topics

Business model innovation; Entrepreneurship; Business strategy; Competitive advantage; Digital transformation; Value creation and capture