UCL School of Management

Joost Rietveld

Lecturer (assistant professor)
Phone number
(0)20 3108 6092
(internal 56092)
Office location
Level 38, 1 Canada Square
Rm SW5

Biography

Joost (/Yoast/) Rietveld is an Assistant Professor in the department of Strategy &  Entrepreneurship at the UCL School of Management. 

His research interests are at the intersection of technology strategy and innovation management. Joost’s research tries to better understand how inter-organizational dynamics, including platform-complementor relationships, alliances, and mergers and acquisitions, affect product-level outcomes. He is also interested in how digitization facilitates new and innovative ways of doing business including the freemium and platform-based business models. 

Joost’s research has been published in highly ranked academic journals including Organization Science, Research Policy and the Strategic Entrepreneurship Journal. His PhD thesis was awarded finalist in best dissertation competitions organized by INFORMS (TIMES section) and the Academy of Management (TIM division). Joost has taught courses at various institutions including New York University, the New York Film Academy and the Rotterdam School of Management at Erasmus University.

Selected publications
Rietveld, J. (2018). Creating and capturing value from freemium business models: A demandā€side perspective. Strategic Entrepreneurship Journal, 12 (2), 171-193. doi:10.1002/sej.1279 [link]
Rietveld, J., & Eggers, J. P. (2018). Demand Heterogeneity in Platform Markets: Implications for Complementors. Organization Science, 29 (2), 304-322. doi:10.1287/orsc.2017.1183 [link]
Broekhuizen, T. L. J., Lampel, J., & Rietveld, J. (2013). New horizons or a strategic mirage? Artist-led-distribution versus alliance strategy in the video game industry. Research Policy, 42 (4), 954-964. doi:10.1016/j.respol.2012.12.007 [link]