UCL School of Management

Yiting Deng

Lecturer (assistant professor)
Phone number
(0)20 3108 6081
(internal 56081)
Office location
Level 38, 1 Canada Square
Rm NW4


PhD supervisor to:

Selected publications
Alantari, H. J., Currim, I. S., Deng, Y., & Singh, S. (2021). An Empirical Comparison of Machine Learning Methods for Text-based Sentiment Analysis of Online Consumer Reviews. International Journal of Research in Marketing. doi:10.1016/j.ijresmar.2021.10.011 [link]
Wang, W., Miao, W., Liu, Y., Deng, Y., & Cao, Y. (2021). The Impact of COVID-19 on the Ride-Sharing Industry and Its Recovery: Causal Evidence from China. Transportation Research Part A: Policy and Practice. doi:10.1016/j.tra.2021.10.005 [link]
Deng, Y., Staelin, R., Wang, W., & Boulding, W. (2018). Consumer sophistication, word-of-mouth and “False” promotions. Journal of Economic Behavior and Organization. doi:10.1016/j.jebo.2018.05.011 [link]
Deng, Y., & Mela, C. F. (2018). TV Viewing and Advertising Targeting. Journal of Marketing Research. doi:10.1509/jmr.15.0421 [link]
Mela, C. F., Roos, J., & Deng, Y. (2013). A Keyword History of Marketing Science. Marketing Science. doi:10.1287/mksc.1120.0764 [link]
Deng, Y., Hillygus, D. S., Reiter, J. P., Si, Y., & Zheng, S. (2013). Handling Attrition in Longitudinal Studies: The Case for Refreshment Samples. Statistical Science, 28 (2), 238-256. doi:10.1214/13-STS414 [link]