Xingyi is a PhD student in Marketing at UCL School of Management since 2018, advised by Professor Bert De Reyck and Yiting Deng. Before starting her PhD, she holds a Master degree in Business Analytics in computer science from UCL (2017) and a Bachelor degree in Computer Science with Business and Management from the University of Manchester (2016).

Her current research leverages text as data, utilizing tools from Machine Learning and Natural Language Processing, integrating their outputs into econometric models.