UCL School of Management

Research

In the Media

Do dominant platforms support new app developers or are they oversaturated?

Monday, 13 Jul
Dominant platforms like Apple's App Store are often overcrowded and oversaturated, meaning new app developers go unnoticed with their games being pushed to the bottom of the pile. School of Management's Strategy and Entrepreneurship Assistant Professor Joost Rietveld and PhD student Joe Ploog's recent study reveals as a platform becomes increasingly dominant, the platform sponsor’s governance strategies shift from being largely supportive of the wider complement population to becoming more selective and geared toward end users.
Research

Outdated TV advertising is 90% too expensive

Tuesday, 12 Sep
TV adverts must be targeted to individual households, to combat viewers skipping the ad breaks, new research from UCL School of Management reveals.