Research by Kenan Arifoglu (UCL School of Management) and Chris Tang (UCLA Anderson) suggests a system of manufacturer rewards and penalties, consumer taxes and subsidies could aid vaccination rates.

If we don’t properly vaccinate the vulnerable people in our society against seasonal influenza (flu) epidemic, we face huge societal costs, according to new research by Dr Kenan Arifoglu from the UCL School of Management and Dr Christopher S. Tang from UCLA Anderson School of Management.

Kenan Arifoğlu, alongside UCLA Anderson's Professor Chris Tang, have undertaken a study uses game theory to suggest when designer companies should license their names for down-market goods.