UCL School of Management

Research project

Helping Creative Teams


By mapping helping relationships at IDEO, we found a dense network of mutual assistance. Help comes from all organizational levels- and those considered most helpful tend to be the most trustworthy and accessible, rather than the most technically competent. We identified four keys to IDEOs helpful culture. 


The HBR article led to several other firms mapping their helping network and attempting to create a more helpful culture. 

Selected publications

Amabile, T. M., Fisher, C. M., & Pillemer, J. (2014). IDEO’s culture of helping. Harvard Business Review (Jan/Feb), 54-61.
Last updated Monday, 8 February 2016


Research groups

Organisations & Innovation

Research areas

Social psychology of organizations

Research topics

Collaboration; Creative industries; Creativity; Group creativity; Knowledge networks; Management of innovation; New product design; New product development