UCL School of Management welcomed Professor Onesun Steve Yoo for the launch of his latest book, Master Your Timeflow. The book explores the concept of time using insights from physics, combined with practical strategies to help readers maximise their hours in a day, essentially converting a standard 24-hour day into the equivalent of a 26-hour day when applied effectively. 

During the evening, Steve delivered a keynote addressing the core themes and theories explored in his book:

• General Relativity - Einstein's theory
  • Einstein's theory suggests that time moves slower near high-gravity or high-potential force fields, such as Earth. Building onto this concept, Steve explained that social 'force fields' such as wealth, power, and physical health act as forms of human potential that can slow one's experience of time, allowing individuals to gain more life experience than the clock might indicate.
• The Big Bang Theory - Hawking's theory
  • Hawking's work highlights that time slows down during moments of infinite expansion and accelerates when energy declines. Steve related this to the human experience, where in childhood time often feels slower because life is more structured. In contrast, adulthood can seem to pass quickly due to increased choices and responsibilities. To counteract the acceleration of time, he suggested one should continuously seek new sources of personal growth.

Steve continued by offering practical suggestions on how individuals can alter their experience of time. The first is to identify when you operate at your peak. For example, if you work a standard 9 - 5 job and are twice as productive around 09:00 compared with 14:00, then one hour of work in the morning could be the experiential equivalent of two hours in the afternoon. 

Another approach was to expand your orbit, your network, support system, wealth and health. A larger orbit creates a stronger 'field' of influence, which in turn slows down the passage of time and enriches life experience.

Finally, he suggested making a strategic life change. While major changes may initially consume time and energy, once a new chapter is established, it can generate a long-term return in the form of slower, more meaningful experienced time.

Concluding the evening, Steve opened the floor for a Q&A session with the audience. During the discussion, three attendees were awarded copies of Master Your Timeflow, before the event closed with a networking session.