Innovation and development efforts are particularly challenging for complex products such as automobiles or airplanes, which involve thousands of engineers spending years designing, testing, and integrating hundreds of thousands of parts before the new product reaches the market. Key issues in these product development processes involve matching the organization to the complex product being developed and managing geographic distribution of new product design efforts. We study the impact of mismatches between product structure and communication patterns, and the role of globally distributed design on product development performance.
This work deepens our understanding of the impact of organizational communication and product architecture on the new product development (NPD) process, and helps organizations improve operational efficiency of globally ditributed product design. We also provide tools with which managers can diagnose and improve their NPD systems, and better adapt the design organization to the complex products being developed globally.
Link to the publication’s UCL Discovery page