UCL School of Management

Strategy & Entrepreneurship

This group’s faculty share an interest in understanding what makes firms successful and what leads to the formation of new businesses. Topics of interest include digitization, big data analytics, machine learning, information environment, platform ecosystems, new organizational forms, learning, innovation, competition, interorganizational relationships, corporate strategy, entrepreneurial strategy, entrepreneurship for development, and social innovation.

Our research methods are diverse and include regression analysis, field experiments, archival data analysis, surveys, ethnography, formal modeling, simulation, and network analysis. Despite this diversity, there is a common focus on how firms can grow and innovate.

Demand-side strategies and competitive advantage

How can demand-side thinking inform and complement strategy research that has traditionally looked at the supply side as a key factor?

Digital business model innovation

How does digital transformation facilitate new and innovative business models? How do firms compete on the basis of their business models?

Platform strategy and competition

How do digital platforms and firms that operate within such platforms successfully compete for market dominance?

Competition networks and firm performance

This project examines how managers' subjective perceptions of competition influence firm outcomes such as product innovation.

Cross-sector innovations

We examine cross-sector innovations, those that emerge when public and third sector organizations collaborate to deliver services.

Social Innovation: Climate Change & Human Rights

The focus of this research is on how organisations may facilitate social innovation and social change in 'adverse' institutional contexts.

Tracking M&As

Tracking M&As using machine learning generated counterfactuals

Alternative perspectives on reputation

How can we revisit our theories of organizational reputation to better reflect the current reputational landscape?

History, memory and identity

How do people in organizations relate to history and heritage? How do history and memory shape strategy and innovation?