UCL School of Management

Marketing and Analytics

The researchers in the group investigate how firms generate value by understanding consumer and seller behaviour. Topics of interest include marketing analytics, branding, retailing, advertising, pricing, product development, marketing channels, business marketing, marketing strategy, and e-commerce. The researchers in this group use diverse quantitative methodologies that include big data analytics, regression analysis, choice models, field experiments, and Bayesian econometrics.

Decision support systems

Optimizing strategic and operational decisions through advanced decision support.