UCL School of Management

Joe Ploog

PhD Student
Office location
Level 38, 1 Canada Square


Joe N. Ploog is an Assistant Professor in Strategy at IE Business School and is currently completing his PhD at UCL School of Management. His research focuses on digital platforms, more precisely on intra-platform competition and network effects. Before starting his PhD, Joe graduated with cum laude (distinction) from the MSc. Program in Strategic Management at the Rotterdam School of Management, Erasmus University, and received a BA. in International Business from Friedrich-Alexander University of Erlangen and Nuremberg.

Joe co-authored Coevolution of Platform Dominance and Governance Strategies: Effects on Complementor Performance Outcomes, which was published in Academy of Management Discoveries: https://journals.aom.org/doi/10.5465/amd.2019.0064

and, On Top of The Game? The Double-Edged Sword of Incorporating Social Features into Freemium Products which is forthcoming in the Strategic Management Journal: https://onlinelibrary.wiley.com/doi/abs/10.1002/smj.3362.

In his free time, Joe likes to spend time cooking and playing (video-) games, which often inspire the empirical settings for his research.

PhD supervisor: