Consumers are often anxious about new technology and only feel comfortable adopting it when they see their friends have, according to research from the UCL School of Management.

To grow their businesses, entrepreneurs must continually invest both their time and money to generate sales and re-invest the earnings. Despite the popular notion “time is money,” the two resources have different natural properties that leads to several important insights for entrepreneurs, according to Assistant Professor Onesun Steve Yoo from UCL School of Management.

To help entrepreneurs relieve their time bottleneck, Assistant Professor Onesun Steve Yoo scientifically revisits the popular mantra of “invest time now to save time later”.