Featured in the Financial Times Business School Briefing, a working paper by UCL SoM’s Sidika Tunç Candoğan, Bilal Gokpinar, Ersin Körpeoğlu and their co-authors explores the non-financial benefits of crowdfunding and its ability to facilitate product development.

Bilal Gokpinar has been explaining to the Harvard Business Review why crowdfunding, primarily known as a way for businesses to generate funds to launch products or services, offers so much more than just fundraising.

Consumers are often anxious about new technology and only feel comfortable adopting it when they see their friends have, according to research from the UCL School of Management.