UCL School of Management

Rikke Duus

Associate Professor (Education)
Honorary Research Fellow
Phone number
(0)20 7679 3785
(internal 93785)
Office location
Engineering Front Building
Rm 4.03


Dr Rikke Duus is an Associate Professor (Education) and Research Fellow at the UCL School of Management. She is also visiting faculty at ETH Zurich.

In her PhD she explored human-tech hybrid relationships and the fluidity of agency. She also holds an MSc in Practice-based Research, an MSc in Strategic Marketing and a BA (Hons) in English and International Communication. She is a Senior Fellow of the Higher Education Academy. 

Rikke has more than 15 years of experience in designing and delivering cutting-edge programmes and courses in the areas of digital business transformation, digital customer engagement, digital value creation and urban innovation. In addition to undergraduate and graduate learners, Rikke has extensive experience of designing impactful programmes for MBA and executive participants. 

Rikke sits on Review Panels for EFMD EOCCS (Online Course Certification System) and assists with evaluating the quality of online business and/or management-related courses that either stand-alone or constitute part of a certificate or programme.  She is also part of the European Digital Education digital skills squad, focused on exploring the digital skills of the future. 

She is the winner of the 2021 UCL Provost Education Award for ‘Outstanding Response to Teaching During the Pandemic’ based on her design and development of a suite of digital and hybrid initiatives. Rikke was also nominated for UCL Student Choice Awards for Inspiring Teaching Delivery (2022 and 2021) and Exceptional Feedback (2021).


Rikke has a deep interest in how technology affects and influences the human experience. She is especially interested in how strategic decision-makers in organizations adapt their practices to respond to new digital opportunities; how digital technologies facilitate the emergence of inter- and intra-industry collaborative networks; how complex digital ecosystems require new types of mindsets; and the ‘darker’ sides of data accumulation and surveillance.

In her current research, Rikke looks at how individuals maneuver and negotiate organizations’ requests for data sharing in digital spheres and some of the emergent practices that transpire in response to this data-driven environment.

Rikke has published her work in the Frontiers in Psychology, The European Business Review,  Harvard Business Publishing, Journal of Marketing Education and European Advances in Consumer Research. She has also contributed extensively with thought leadership in renowned media outlets, including CNN, the World Economic Forum, Discover, The Independent, Chartered Management Institute, The Sydney Morning Herald, WeekendAvisen, Politiken, amongst other. 

Rikke has also been interviewed by The New York Times, CBS radio and delivered a talk at the World Economic Forum.  

Selected publications
Duus, R., Cooray, M., & Lilley, S. (2022). “Now You See Me, Now You Don’t”: How Digital Consumers Manage Their Online Visibility in Game-Like Conditions. Frontiers in Psychology, 13, 795264. doi:10.3389/fpsyg.2022.795264 [link]
Duus, R., & Cooray, M. (2022). Digital as a Catalyst: Now is the time for business schools to transform. EFMD Global Focus.
Duus, R., Cooray, M., & Sylvestersen, M. (2021). Veins and Wires: Reflection on UrbanTech Transformation. The European Business Review.
Duus, R., & Cooray, M. (2020). DVC Framework: Accelerating Digital Value Creation. The European Business Review.
Duus, R., & Cooray, M. (2019). TRIP framework: re-thinking organisational competitiveness in digital spheres. The European Business Review.
Duus, R., Cooray, M., & Page, N. C. (2018). Exploring human-tech hybridity at the intersection of extended cognition and distributed agency: a focus on self-tracking devices. Frontiers in Psychology. doi:10.3389/fpsyg.2018.01432 [link]
Duus, R., Cooray, M., & Bundgaard, L. (2018). Connected cities: Driving digital transformation in complex ecosystems. The European Business Review.
Duus, R., & Cooray, M. (2014). Together we innovate: Cross-cultural teamwork through virtual platforms. Journal of Marketing Education. doi:10.1177/0273475314535783 [link]