UCL School of Management

James Hickie

Associate Professor (Education)
Office location
Engineering Front Building


Dr James Hickie is Associate Professor (Education) in Entrepreneurship and leads and oversees Entrepreneurship Education for the UCL School of Management.  His teaching interests are in the fields of entrepreneurship and innovation, with experience teaching at undergraduate level, postgraduate level and as a programme director.  James also has a strong interest in business engagement, having developed significant experience working with entrepreneurs, businesses and policy makers through activities such as consultancy projects, guest speaker programmes, running student placements and student entrepreneur competitions.  

James has a particular expertise in curriculum development, having created new degree programmes across several disciplines, for example medicine and entrepreneurship (BSc Innovation and Enterprise in Clinical Medicine).

His research interests are about human capital and entrepreneurship: how entrepreneurs develop the management, marketing and financial skills to build high performing businesses.  He has also researched innovative responses to the high street crisis (e.g. vacant properties) as part of the Economic and Social Research Council funded project, REPAIR.

James has wide experience providing expert media commentary on entrepreneurship, including for The Sunday Times, Financial Times, The Guardian, Daily Telegraph and ITV. 

He read Social and Political Sciences at Churchill College, University of Cambridge, followed by a PhD about entrepreneurship at Loughborough University.

Publications include:

White, J., Hickie, J., Jackson, C., Orr, A. and Richardson, R. (2023) The experience economy in UK city centres: a multidimensional and interconnected response to the “death of the high street”? Urban Studies.

White, J., Orr, A., Jackson, C., Gardner, A., Hickie, J., Richardson, R. and Stewart, J. (2023) Averting dead mall syndrome: de-malling and the future of the purpose-built shopping center in large UK cities, Journal of Urban Affairs.

Hickie, D. and Hickie, J. (2021) The impact of Industry 4.0 on supply chains and regions: innovation in the aerospace and automotive industries, European Planning Studies, 1606-1621 (Open Access).