UCL School of Management

Giuseppe Stigliano

Adjunct Lecturer (Education)
Office location
Level 50, 1 Canada Square


A thought leader and sought-after keynote speaker on Marketing, Leadership, Digital Transformation, and Corporate Innovation, Giuseppe is also the co-author of the best-selling Retail 4.0: 10 Guiding Principles for the Digital Age, co-written in 2018 with internationally renowned marketing expert Philip Kotler. The book has been translated into six languages and has sold more than 25,000 copies worldwide. In 2021 he and Philip Kotler joined forces with Riccardo Pozzoli to publish their second book together, Onlife Fashion: 10 rules for the future of high-end Fashion.Giuseppe is an entrepreneurial manager with 20 years of international experience in Marketing and Communication services. As the Global CEO of Spring, he guides a team of 200 talents in their London, New York, Los Angeles, and Milan offices.Before joining Spring, he spent 9 years with WPP as the CEO at Wunderman Thompson Italy and as Executive Director Europe at AKQA. Prior to this he co-founded two start-ups and earned a Ph.D. degree in Marketing and Economics.Giuseppe enjoys mentoring young entrepreneurs and works as an Adjunct Professor of Retail Marketing and also Entrepreneurship & Innovation at notable international universities and business schools.Chronically optimistic and ever curious, Giuseppe has a thirst for learning, a genuine passion for innovation and an insatiable desire to turn what if into what’s next.