UCL School of Management

Christina Richardson

Lecturer (Education)
Office location
Level 38, 1 Canada Square
Rm North quadrant


Christina is a marketer, an entrepreneur and an all-round make-stuff-happen type. She spent the first-half of her career managing and growing FMCG brands worth in excess of £100 million and then turned her hand to startups and has never looked back since. She’s passionate about supporting founders in their entrepreneurial endeavours and has co-founded two technology start-ups herself so knows first-hand what it is like to launch and grow a new business. Her first technology business launched in 2012 and was acquired by Enterprise Nation in 2015; her second was a Cannes Lions Innovation award winner and used by brands like Samsung, Vodafone and Expedia.

Christina joined UCL in 2017 to teach Entrepreneurial Marketing Strategy and Branding and has since helped expand the MSc in Entrepreneurship programme, developing and delivering the module Building High Impact Founders – which is the first founder-leadership module of its kind in entrepreneurship education. She has a high-tempo and practical teaching style with a collaborative learning-by-doing approach that encourages students to apply what is learnt to their own businesses.

When not at UCL, she continues to actively work in the startup space and has become somewhat of an ecosystem builder having published the flagship report on founder mental-health Entrepreneur Pressure & Wellbeing in 2019. This led to the creation of the founder coaching-community weare3Sixty that supports hundreds of founders every month through group-coaching. As well as this, she is on the Advisory Board of think-tank The Entrepreneurs Network, which runs the APPG for Entrepreneurship, informing government on entrepreneurship-building policy.