UCL School of Management

15 December 2023

Start-up born out of UCLSoM represents UCL at Prototypes for Humanity in Dubai

Earlier this month, UCL School of Management alumna Ina Jovicic represented UCL in the Prototypes for Humanity event in Dubai alongside UCL Electrical and Electronic Engineering student Gaelic Jara Reinhold. Entering with eNOugh, a smart badge designed to enhance nighttime security with integrated AI technology, the duo travelled to Dubai, where the culmination of Prototypes for Humanity took place under COP28.

Prototypes for Humanity is a global initiative that brings together young innovators looking to change the world. A highly diverse display of innovation, the initiative brings together more than 700 universities in over 108 countries in search of the most creative and impactful innovations. 

This year, Prototypes for Humanity focused on climate and society and saw more than 3,000 applicants submit their innovations. With the support and mentorship of UCL School of Management Teaching Assistant and author Evangelos Markopoulos, Ina and Gaelic’s project, eNOugh, was selected as one of only 100 projects to progress.

Founded by Ina shortly after graduating from UCL School of Management’s MSc Entrepreneurship programme, eNOugh is a tech startup hoping to provide a solution for women walking home alone at night to help them feel safe. A wearable AI-powered badge that attaches to your coat or jacket, the device is equipped with features that both prevent an attack and and prompt the necessary support when needed.

Discussing their incredible achievement, Ina and Gaelic told us, ‘We were very honoured to have had this opportunity to represent UCL at such a prestigious and international event. Being surrounded by some of the brightest minds and showcasing our projects together has been an absolute privilege for us. Seeing the incredible ideas for making the world better place has filled us with even more energy to continue building eNOugh. We are also very grateful for the support of Dr Evangelos Markopoulos from UCL School of Management, who has guided us through the entire application and selection process. Without him, it would not have been possible.”

Congratulations Ina and Gaelic on your incredible achievement!

Find out more about eNOugh or visit the Prototypes for Humanity webpage.

Last updated Tuesday, 19 December 2023