UCL School of Management

24 March 2016

Peter Antonioni: the changing business of television

Senior Teaching Fellow Peter Antonioni’s in-depth article ‘Community Values: the changing business of television’ uses US comedy ‘Community’ as a perfect case study to analyse economic processes in what is now an unpredictable broadcasting industry. Peter’s article simplifies the complexity of the entertainment industry, production costs, advertising costs, competition over viewership and the recent changes in technology and behaviour. 

Read more:

http://www.ecnmy.org/engage/community-values-the-shifting-economics-of-the-broadcasting-industry/

Last updated Thursday, 24 March 2016