What are the different types of stakeholders and how can they affect a brand’s reputation?

What we will cover

This session focuses on the various stakeholders, whose interests converge on a firm. We will discuss frameworks that help distinguish between different types of stakeholders and prioritise efforts based on their relative power, and the legitimacy and urgency of their claims. We will review different perspectives on reputation based on research in economics, psychology and sociology, and discuss options available to managers to building winning reputations. Prior attendance to “Institutions and non-marketing strategies (part I)” is recommended but not necessary to attend this session.

Session times

Due to social distancing regulations and UCL policy, spaces are limited for in-person events. Places will be allocated on a first-come-first-serve basis, so register early to avoid disappointment. 

Reserve your place today! 

Please check your email and the UCL School of Management Moodle site for further information and registration links if they do not appear on this page. 

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