Former PhD student at UCL School of Management, Joe Ploog, has won the Outstanding Dissertation Award from the Strategic Management Division at the Academy of Management’s Annual Meeting in Copenhagen.

Writing for The Strategic Management Society, Joost Rietveld shares his latest research with co-author Joe Ploog: "On Top of The Game? The Double-Edged Sword of Incorporating Social Features into Freemium Products". The paper examines the freemium vs paid models and why even though some of the most popular digital products originated from a freemium model, there are only a small group of freemium superstars.