UCL School of Management Professor J.P. Vergne argues for greater pluralism in the social media industry based on platform interoperability (the sharing of software and information between companies) in order to make social media ‘social’ again.

UCL Associate Professor JP Vergne's latest study: Decentralized vs. Distributed Organization: Blockchain, Machine Learning, and the Future of the Digital Platform, explores the growth of centralised digital platforms, comparing centrally controlled platform companies with truly decentralised approaches.