Associate Professor Bart Vanneste and PhD student Alireza Eshraghi challenge the assumption that firms are always correctly placed into a suitable industry.

UCL School of Management researchers Anil Doshi, Bart Vanneste and Emil Mirzayev's paper has been awarded a Most Cited Article award from Strategic Management Journal.

Bart Vanneste is featured in an article in Management Today, offering valuable insight into the challenges of integrating generative AI into real-world business processes.