UCL School of Management

Research project

Alternative perspectives on reputation


Earlier in my career, I adopted a traditional perspective on reputation to investigate the formation of reputation in financial markets (Gabbioneta, Ravasi, & Mazzola, 2007; Mazzola, Ravasi & Gabbioneta, 2006), and among the general public. These studies sensitized me to the limits of this approach and induced him to search for alternative theoretical lenses in other literatures (sensemaking, social memory) to better account to the formation of reputation in the new digital landscape (Ravasi, Rindova, Etter & Cornelissen, 2018).


This work is pushing organization scholars to acknowledge how digitization and social media are dramatically changing the context within which reputational dynamics occur (Etter, Ravasi & Colleoni, 2019) and to revisit consolidated assumptions about how the media influence reputation. 

Selected publications

Mazzola, P., Ravasi, D., & Gabbioneta, C. (2006). How to build reputation in financial markets. LONG RANGE PLANNING, 39 (4), 385-407. doi:10.1016/j.lrp.2006.09.001 [link]
Ravasi, D., Rindova, V., Etter, M., & Cornelissen, J. (2018). The formation of organizational reputation. Academy of Management Annals, 12 (2), 574-599. doi:10.5465/annals.2016.0124 [link]
Gabbioneta, C., Ravasi, D., & Mazzola, P. (n.d.). Exploring the Drivers of Corporate Reputation: A Study of Italian Securities Analysts. CORPORATE REPUTATION REVIEW, 10 (2), 99-123. doi:10.1057/palgrave.crr.1550048 [link]
Etter, M., Ravasi, D., & Colleoni, E. (2019). Social media and the formation of organizational reputation. Academy of Management Review, 44 (1), 28-52. doi:10.5465/amr.2014.0280 [link]
Ravasi, D., Etter, M., & Colleoni, E. (2019). Why Would the Rise of Social Media Increase the Influence of Traditional Media on Collective Judgments? A Response to Blevins and Ragozzino. Academy of Management Review, 44 (1), 222-226. doi:10.5465/amr.2018.0065 [link]
Last updated Wednesday, 18 November 2020


Research groups

Strategy & Entrepreneurship

Research areas

Organization theory