Yongdong joined the UCL School of Management in 2015, after earning his Ph.D. from University of California, Berkeley. Prior to graduate school, Yongdong was studying at Peking University in China and received B.A. in Economics and B.S. in Statistics.
Yongdong’s research concentrates on quantitative marketing and empirical industrial organization. His current research projects study the market competition and evolution in mobile app platforms. Yongdong is also interested in intellectual property and the economics of innovation.