Yiting Deng is an Assistant Professor of Marketing and Analytics at the UCL School of Management, University College London. Her main research interests are in digital platforms, advertising, media consumption, and two-sided markets.
Yiting received her PhD in Marketing and MS in Statistics from Duke University. She also holds Bachelor’s degrees in Economics and Statistics and a Master’s degree in Economics from Peking University. Prior to joining UCL, she was an Assistant Professor at the University of Notre Dame’s Mendoza College of Business. She has taught at institutions including Duke, Notre Dame, Cambridge, and Peking University.
Yiting’s research has been published in academic journals such as Management Science, Marketing Science, Journal of Marketing Research, Journal of Economic Behavior and Organization, International Journal of Research in Marketing, and Statistical Science.