UCL School of Management

Rikke Duus

Senior Teaching Fellow
Honorary Research Associate


Rikke Duus is a Research Associate and Senior Teaching Fellow at the UCL School of Management. She obtained her PhD from the University of Leicester, in which she explored human-technology hybrid relationships. She also holds an MSc in Practice-based Research, an MSc in Strategic Marketing and a BA (Hons) in English and International Communication. 

Her research and teaching activities are in the area of digitization and its impact on business, consumers, and societies. As a thought-leader she has been published in leading media outlet, including CNN, the World Economic Forum, Discover, The Independent, Chartered Management Institute, The Sydney Morning Herald, WeekendAvisen, Politiken, amongst other. Dr Duus has also been interviewed by The New York Times and CBS radio.

She is a Senior Fellow of the Higher Education Academy and an Associate of the Chartered Institute of Marketing. 


The broader context that drives Dr Duus’ research is the impact of digital technologies on organizations, cities, consumers, and citizens. She is interested in multiple aspects of the digital transitioning, including the effect of wearable technology on decision-making, how technology can create connected cities, and how the digitally native generation will make use of technology in future workplaces.

She has presented her work at many national and international conferences, including the American Marketing Science conference, Macromarketing, and Brands and Brand Relationships. She has also contributed with thought-leadership to the World Economic Forum.  

Dr Duus is currently working on a book about human-technology hybrid relationships to be published with UCL Press.

Selected publications
Duus, R., Davies, A., & Saren, M. (2015). Speak to the Leg: A Post-Paralympic Analysis and Retheorization of Consumer-object Relations. JOURNAL OF MACROMARKETING, 35 (1), 138. SAGE PUBLICATIONS INC.
Duus, R., & Cooray, M. (2014). Together we innovate: Cross-cultural teamwork through virtual platforms. Journal of Marketing Education. doi:10.1177/0273475314535783 [link]