UCL School of Management

Fuseina Mahama Musah

Teaching Assistant


I currently work as a teaching assistant for the Module Consumer, Market, and Industry research within the School of management. Broadly, I am interested in the application of various research methods – combining statistics and GIS - to understand consumer mobility and shopping behaviour as well as how retailers can enhance their retail location strategy. Prior to this appointment, I obtained an MSc in Management from Vrije Universiteit Brussel (VUB) in Belgium; and I am currently completing a PhD in Business Economics (at VUB) investigating the impact that mobility and shopping channel have on consumer behaviour.