UCL School of Management

18 January 2019

Joe Gladstone discusses the 'pain of paying' on BBC World News

Professor Joe Gladstone has been discussing how much pain we feel when we pay for things on BBC World News.

According to research, paying for items, no matter what they are and what method of payment is used, causes the body to trigger the same response as when we feel actual, physical pain.

In his appearance, Joe discussed the ways in which we unintentionally prolong that pain, and also ways in which we can organise our payments to reduce it.

Last updated Friday, 18 January 2019