Date
UCL School of Management and JAT HUB are collaborating to host the first ever Digital Marketing and Gamified Economy Summit in the UK! Join us on Tuesday 17 February for this one day academic industry convergence event which explores how gaming, gamification, Web3 and emerging digital economy dynamics are reshaping modern digital marketing practices.
Key thematic strands include:
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The psychology of consumer behaviour within gaming and digital ecosystems, how motivations, engagement triggers, and reward systems inform marketing strategy
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Digital-marketing analytics across multi-channel campaigns that incorporate game mechanics, behavioural data, and immersive user experiences
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Brand-engagement strategies leveraging gamified experiences, interactive formats, and immersive storytelling
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Innovation adoption in Web3, metaverse environments, and immersive platforms, and how these influence future marketing models
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Monetisation models shaped by in-game purchases, virtual goods, NFT-based loyalty, and game-driven economies
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Measuring marketing performance, return on investment (ROI), and long-term user loyalty in gamified / digital-economy contexts
From this summit, you can expect to
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Understand how principles taught in the MSc Marketing Science curriculum, from consumer behaviour, analytics, brand strategy, to performance measurement, apply in gaming, gamified, and Web3 contexts
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Gain exposure to industry-leading digital marketing strategies from major game publishers, emerging Web3 brands and experienced VCs
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Explore how digital economy models (e.g. in-game purchases, NFTs, virtual rewards) can be used to drive brand monetisation, loyalty, and community building
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Experience practical, hands-on workshops to design gamified marketing campaigns and apply data-driven segmentation, reward systems, and performance KPIs
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Network with potential recruiters, industry practitioners, and innovators bridging marketing, gaming, and digital economy domains
