Summary
We investigate the role of consumer behavior in several important operations (e.g., capacity rationing in manufacturing, pricing and capacity decisions in service systems) and marketing (e.g., opaque selling, advance selling) settings.
Relevance
We show that consumer bounded rationality has important implications for how firms (either manufacturing or service) should manage its capacity, service level, pricing, and selling formats.
Selected publications
Huang, T., Allon, G., & Bassamboo, A. (n.d.). Bounded Rationality in Service Systems. Proceedings of the 2010 Manufacturing & Service Operations Management Conference.
Huang, T., Allon, G., & Bassamboo, A. (n.d.). Bounded rationality in service systems.
Huang, T., & Chen, Y. (n.d.). Service systems with experience-based anecdotal reasoning consumers. MSOM Annual Conference Extended Abstracts.
Huang, T., Allon, G., & Bassamboo, A. (n.d.). Bounded Rationality in Service Systems. Manufacturing and Service Operations Management.
Huang, T. (n.d.). Advance Selling Without Showing the Price? The Roles of Anecdotal Reasoning and Capacity.
Huang, T., & Liu, Q. (n.d.). Is Capacity Rationing Optimal When Customers Use Anecdotal Reasoning?.
Huang, T., & Yu, Y. (n.d.). Sell Probabilistic Goods? A Behavioral Explanation for Opaque Selling. Marketing Science.
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Last updated Thursday, 31 July 2014