Yufei is currently an assistant professor (lecturer) at School of Management, University of Bath. He also holds adjunct teaching fellow and honorary research associate position at UCL Shcool of Management. He received a BBA in Marketing, a MS in Physics both from Xi’an Jiaotong University in China, and a PhD in Management from UCL. His research focuses on New Product Development and Launch, Supply Chain Management, Quantitative Marketing. He teaches Business Analytics, Big Data Analytics, Operations Management, Project Management and Supply Chain Managment at UCL, LSE, LBS and Univ. of Bath respectively.