UCL School of Management

Tingliang Huang

Assistant Professor (Lecturer)
Phone number
(0)20 3108 1038
(internal 81038)
Office location
Engineering Front Building
Rm 413


Dr. Huang joined UCL in 2011 after obtaining his Ph.D. in Operations Management from the Kellogg School of Management at Northwestern University, USA.  He also holds a M.S. degree in Industrial & Systems Engineering from the University of Minnesota, Twin Cities, and a B.S. from University of Science and Technology of China (USTC) in his hometown, Anhui, China. He is on leave, and will be affiliated as a Honorary Lecturer.  


Dr Huang has broad research interests in consumer bounded rationality in operations and marketing, and operations and marketing interfaces. His research articles have been published in top academic journals in his field, such as Production and Operations Management, Manufacturing & Service Operations Management, Marketing Science, and Naval Research Logistics. One of his published papers is the Winner of the 2015 Wickham Skinner Best Paper Award published in Production and Operations Management during 2014 (out of around 150 published papers in that journal). One of his working papers was selected as one of the Semi-Finalists in the 2013 INFORMS Junior Faculty Interest Group (JFIG) Paper Competition.

He is on the Editorial Review Board of Production and Operations Management Journal. He frequently serves as a reviewer for all the leading journals in his field: Manufacturing & Service Operations ManagementProduction and Operations Management, Marketing ScienceManagement Science, Operations Research, Naval Research Logistics, IIE Transactions, European Journal of Operational Research, among other journals. He is a regular speaker in the recent major research conferences in Operations Management and Management Sciences. He was invited as a track chair of the Service Operations Track in the Annual POMS meeting 2015. He was session chairs for POMS meetings and INFORMS meetings several times recently. 

Research projects

Tracking clicks to drive operational value

How firms can use click tracking technology to improve its operations management?

Consumer behavior in operations and marketing

What is the role of consumer behavior, for example, bounded rationality, in important operations and marketing settings?

Managing production/inventory in supply chains

What is the optimal strategy managing production and inventory systems?

Entrepreneurial operations management

Develop stylized insights/practical frameworks to aid operations of high-growth entrepreneurial firms.
Selected publications
Huang, T., Allon, G., & Bassamboo, A. (n.d.). Bounded Rationality in Service Systems. Manufacturing and Service Operations Management.
Huang, T., & Van Mieghem, J. A. (n.d.). Clickstream Data and Inventory Management: Model and Empirical Analysis. Production and Operations Management.
Benjaafar, S., ElHafsi, M., & Huang, T. (n.d.). Optimal control of a production-inventory system with both backorders and lost sales. Naval Research Logistics, 57 (3). [link]
Huang, T., & Yu, Y. (n.d.). Sell Probabilistic Goods? A Behavioral Explanation for Opaque Selling. Marketing Science.
Huang, T., & Chen, Y. J. (n.d.). Service systems with experience-based anecdotal reasoning consumers. Production and Operations Management.
Huang, T., & Van Mieghem, J. (n.d.). The promise of strategic customer behavior: On the value of click tracking. Production and Operations Management. doi:10.1111/j.1937-5956.2012.01386.x [link]

Link to the publication’s UCL Discovery page