UCL School of Management

Nabhassorn (Ning) Baines

Teaching Assistant


Ning Baines holds a bachelors degree in English Literature from Chulalongkorn University in Bangkok , and masters degrees in marketing (Middlesex), e-business and innovation (Birkbeck, University of London ) and PhD in innovation management (Birkbeck, University of London). She started her business career in the financial services sector, working for Standard Chartered Bank, before shifting to education and cultural marketing for the British Council in Thailand for eight years, where she worked in a variety of roles ranging from education promotion officer to assistant director of marketing. In the UK, she worked as marketing and business development Officer for UCL and as assistant director in research and development with INTO University Partnerships. She also works as sessional lecturer for Birkbeck, University of London. Her research interests are in innovation and entrepreneurship in university spin-off context.