UCL School of Management

Module Fact Sheet

MSIN0053: Mastering Entrepreneurship


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This is a past version of this module for MSIN0053 18/19.
Click here for the current version.
2nd 3rd, 4th year undergraduates from all departments
Term 2
Delivery method
2-hour lecture (x 10 weeks) plus compulsory attendance at weekly guest entrepreneurship lectures
70% examination; 30% coursework
Previous Module Code

Course overview

This course will be of interest to those who are considering forming their own business or who envisage having a role promoting new initiatives within existing organisations. The aim of the course is to give an understanding of: the criteria for success of a new business (personal, market & technical), business planning and thinking through the necessary resources (including finance) for the new business.

The course is interactive in that students are expected to contribute to class discussions. The lecturers will draw for illustration and illumination on a range of examples. The course consists of two distinct elements: core lectures and guest lectures.The core lectures will critically examine theories of entrepreneurship and discuss facets of entrepreneurship in an analytical fashion, whilst the guest lectures will introduce students to practitioners of entrepreneurship to give a rounded appreciation of the subject.

Learning outcomes

Upon successful completion of the module, a student will:

  • be able to make a judgment as whether he/she would like to become an entrepreneur.

  • have a clearer view of how to judge the potential of a business concept

  • understand the difference between a true opportunity and just another idea

  • appreciate the effort and dedication needed to make a business succeed

  • recognize the importance of teams

  • have an understanding of the various sources of finance (conventional and unconventional)

Topics covered

  • Introduction and the “entrepreneur”

  • Creativity

  • Opportunity identification

  • Building competitive advantage

  • Marketing strategy

  • The business plan

  • Assessing financial needs: sources of finance

  • Intellectual property and technology transfer

  • Teams, rewards and culture

  • Internationalisation and growth models

Assessment summary

70% is awarded on the basis of the examination result of an unseen paper in the Summer Term. 30% is awarded for coursework.

Current students should refer to Moodle for specific details of the current year’s assessment.

Essential reading

Technology Ventures: From Idea to Enterprise (Int’l Ed) by Thomas H. Byers (2014) ISBN1259252752

Past versions of this module

MSIN0053 18/19

MSIN7007B 17/18

Last updated Friday, 27 September 2019