UCL School of Management

Module Fact Sheet

MSINGT99: MSc Entrepreneurship Dissertation

Taught by
Level
Masters
Prerequisites
None
Eligibility
MSc Technology Entrepreneurship students only
Terms
Terms 1, 2 & 3
Delivery method
Workshops and meetings throughout the year
Assessment
Written Dissertation (15000 words) 80%
Proposal (1500 words) 10%
Presentation 10%

Course overview

This module provides an opportunity for students to assimilate what they have learned during the MSc TE course and apply it to a business opportunity that is of interest to them. The resulting output is intended to be a comprehensive document to prove that students can apply learning, contrast theory with practice, analyse problems and propose solid well-considered recommendations.

A Master’s dissertation must demonstrate that a student can independently execute a substantial piece of research. Dissertations also provide students with a significant piece of work that can be shown to future employers as a demonstration of their literacy, problem-solving abilities, communications skills and ability to endure a relatively complex project.

The Technology Entrepreneurship dissertation is focused on analysing a new business opportunity. The purpose of the dissertation is two-fold:

  • To apply theory learned in your courses to real-life business situations and challenges; and

  • To encourage the integration of concepts across taught courses.

The Technology Entrepreneurship dissertation is unusual in that it is developed in several stages through Terms 1, 2 and 3. The process is divided in phases, starting with the ideation and conceptualization, all the way to the prototyping, testing and, in some cases, also the implementation. The ideation process occurs during Term 1 and 2 and it is related to Entrepreneurship Guest Lectures. After the ideation and initial customer development, students work with mentors and supervisors in order to accelerate the testing and development process of their ideas. For Term 3 the dissertation is the main focus, with workshops to help research, validate and explain the dimensions of the opportunity. 

Learning outcomes

Skills gained through the successful execution of the dissertation include:

  • Planning and completing a research topic with limited resources within a fixed time scale

  • Appreciation of the challenges of gathering high quality data and reaching decisions on the basis of partial or incomplete information

  • Selection and application of appropriate techniques of analysis to primary and secondary data

  • Domain specific skills appropriate to the particular subject of the dissertation

Topics covered

  • Customer Development

  • Entrepreneurial Frameworks

  • Interview method for data collection

  • Data analysis

  • Financial modelling

  • Product/market fit

  • Minimum Viable Product

  • Time Management

  • Project Management

  • Oral presentation

Assessment summary

Written Dissertation (15000 words) 80%, Proposal (1500 words) 10% and Presentation 10%

Essential reading

Blank, S. (2006) The Four Steps to the Epiphany, Lulu.com

Ries, Eric (2011). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Publishing.

Past versions of this module

MSINGT99 16/17

Last updated Monday, 26 June 2017