This module prepares students to understand and apply the persuasive principles behind the leadership communication process. It gives students the opportunity to practise and develop their own leadership communication skills through both the study of theory, the application of these theories through analysis and practice. There are many examples discussed and many opportunities to practise.
The module is delivered through weekly lectures. In the first part topics are introduced and discussed. The second part consists of practical workshops aimed at developing leadership communication skills.
Upon successful completion of the module, students will be able to:
Appreciate the key concepts of leadership
Analyse your leadership style and undestand how to adjust it to become a more effective leader
Grasp the importance of verbal and non-verbal communication in the leadership process
Apply the persuasive process to different genres and scenarios
- Introduction to leadership and communication
- An overview of leadership theories
- The roles of power, ethics and authenticity
- The role of storytelling, metaphors and other figures of speech
- Delivering a persuasive presentation in a leadership context
100% coursework comprising the following elements:
50% consists of a group paper
50% consists of a persuasive speech written by the student, and to be delivered in person.
Current students should refer to Moodle for specific details of the current year’s assessment.
Cockcroft, R. & S. Cockcroft (2014) Persuading People: An Introduction to Rhetoric. 3rd Edition. New York: Palgrave.