UCL School of Management

Module Fact Sheet

MSIN0077: Leadership and Communication


Warning message

This is a past version of this module for MSIN0077 18/19.
Click here for the current version.
Taught by
Masters, level 7
SOM MRes/PhD, SOM PGT affiliates, EMPA, Masters from all departments
Term 2
Delivery method
3-hour block of lectures and seminars (x 10 weeks)
100% coursework
Previous Module Code

Course overview

This module prepares students to understand and apply the persuasive principles behind the leadership communication process. It gives students the opportunity to practise and develop their own leadership communication skills through both the study of theory, the application of these theories through analysis and practice. There are many examples discussed and many opportunities to practise.

The module is delivered through weekly lectures. In the first part topics are introduced and discussed. The second part consists of practical workshops aimed at developing leadership communication skills.

Learning outcomes

Upon successful completion of the module, students will be able to:

  • Appreciate the key concepts of leadership

  • Analyse your leadership style and undestand how to adjust it to become a more effective leader

  • Grasp the importance of verbal and non-verbal communication in the leadership process

  • Apply the persuasive process to different genres and scenarios

Topics covered

  • Introduction to leadership and communication
  • An overview of leadership theories
  • The roles of power, ethics and authenticity
  • The role of storytelling, metaphors and other figures of speech
  • Delivering a persuasive presentation in a leadership context

Assessment summary

100% coursework comprising the following elements:

50% consists of a group  paper

50% consists of a persuasive speech written by the student, and to be delivered in person.

Current students should refer to Moodle for specific details of the current year’s assessment.

Essential reading

Cockcroft, R. & S. Cockcroft (2014) Persuading People: An Introduction to Rhetoric. 3rd Edition. New York: Palgrave.

Past versions of this module

MSIN0077 18/19

MSING021 17/18

MSING021 16/17

Last updated Friday, 27 September 2019