UCL School of Management

Module Fact Sheet

MSING016: Strategic Management of Entrepreneurial Ventures

Taught by
Level
Masters
Prerequisites
None
Eligibility
MSc in Technology Entrepreneurship students only
Terms
Term 2
Delivery method
3-hour lecture/discussion/workshop 
(x 10 weeks)
Assessment
Final Group Case Submission 25%, Final Take Home Case Memo 30%, Class Participation 20% and Group Case Submissions 25%

Course overview

This course provides an integrated strategy framework for entrepreneurs.  The course is structured to provide a deeper understanding of the core strategic challenges facing start-up innovators, and a synthetic framework for the development and implementation of entrepreneurial strategy in dynamic environments.   A central theme of the course is that, to achieve competitive advantage, technology entrepreneurs must balance the process of experimentation and learning inherent to entrepreneurship with the selection and implementation of a strategy that establishes competitive advantage.  The course identifies the essential strategic challenges for entrepreneurs seeking to take advantage of a novel opportunity, and the logic of particular strategic commitments and positions that allow entrepreneurs to establish competitive advantage.

The course combines interactive lectures, case analyses, and exercises.  The course draws on research in strategy and technology entrepreneurship, as well as from economics and organizational theory.  The cases and assignments offer an opportunity to integrate and apply the entrepreneurial strategy framework in a practical way, and draws from a diverse range of industries and settings.

The course assumes basic knowledge of competitive strategy though an overview will be provided. The class is designed to be particularly appropriate for those who anticipate:

  • Becoming a technology entrepreneur 
  • Working in a start-up company with influence on strategy development or implementation 
  • An investment professional who has to evaluate start-up innovators 
  • A management consultant whose practice focuses on innovation –driven firms or industry segments 

Learning outcomes

Following completion of this module, students will be able to:

  • assess the suitability, feasibility and acceptability of strategies in high-tech contexts.

  • understand various schools of thought regarding strategy formation and apply them to creating or allowing the emergence of ‘personal’ strategies, startup strategies and innovation strategies in large businesses.

  • select between IP-based, disruptive, archietectural and value chain based strategies and understand the management implications of building a startup according to that strategic choice.

Topics covered

The course combines interactive lectures, case analyses, and exercises.  The course draws on research in strategy and technology entrepreneurship, as well as from economics and organizational theory.  The cases and assignments offer an opportunity to integrate and apply the entrepreneurial strategy framework in a practical way, and draws from a diverse range of industries and settings.  The topics include:

  • Customer
  • Technology
  • Identity
  • Choosing Your Strategy
  • Intellectual Property Strategy
  • Disruptive Strategy
  • Value Chain Strategy
  • Architectural Strategy
  • Strategic Learning and Experimentation​

Assessment summary

Final Group Case Submission 25%,

Final  Take Home Case Memo 30%,

Class Participation 20%

Group Case Submissions 25%

Essential reading

Teaching materials include open source articles, book chapters, and case studies that will be provided and uploaded on Moodle.

Occasionally, complementary written materials may be used in class. 

Past versions of this module

MSING016 16/17

Last updated Friday, 4 August 2017