UCL School of Management

Module Fact Sheet

MSING002: Mastering Entrepreneurship

Level
Masters
Prerequisites
None
Eligibility
Masters, MRes/PhD, PGT affiliates from all departments; including MSc Pharmaceutical Formulation and Entrepreneurship students
Terms
Term 1 or Term 2
Delivery method
2-hour lecture (x 10 weeks) plus compulsory attendance at weekly guest entrepreneurship lectures
Assessment
70% unseen 2-hour examination; 30% coursework

Course overview

This course will be of interest to those who are considering forming their own business or who envisage having a role promoting new initiatives within existing organisations. The aim of the course is to give an understanding of: the criteria for success of a new business (personal, market & technical), business planning and thinking through the necessary resources (including finance) for the new business.

The course is interactive in that students are expected to contribute to class discussions. The lecturers will draw for illustration and illumination on a range of examples. The course consists of two distinct elements: core lectures and guest lectures.The core lectures will critically examine theories of entrepreneurship and discuss facets of entrepreneurship in an analytical fashion, whilst the guest lectures will introduce students to practitioners of entrepreneurship to give a rounded appreciation of the subject.

Learning outcomes

Upon successful completion of the module, a student will:

  • be able to make a judgment as whether he/she would like to become an entrepreneur.

  • have a clearer view of how to judge the potential of a high-potential business concept

  • understand the difference between a true opportunity and just another idea

  • appreciate the effort and dedication needed to make a business succeed

  • recognize the importance of teams

  • have an understanding of the various sources of finance (conventional and unconventional)

Topics covered

  • Introduction and the “entrepreneur”

  • Creativity

  • Opportunity identification

  • Building competitive advantage

  • Marketing strategy

  • The business plan

  • Assessing financial needs: sources of finance

  • Intellectual property and technology transfer

  • Teams, rewards and culture

  • Internationalisation and growth models

Assessment summary

70% is awarded on the basis of the examination result of an unseen paper in the Summer Term. The exam is 2 hours. 30% is awarded for coursework: comprising two individual assignments (15% each).

Essential reading

Technology Ventures: From Idea to Enterprise (Int’l Ed) by Thomas H. Byers (2014) ISBN1259252752

Last updated Monday, 7 August 2017