In the extended project module students carry out an individual research project on a business topic of their choosing. Projects may for example be the development of a business plan, research on a particular market/industry/business phenomenon, or a specific managerial problem. Students will receive support in the form of lectures and individual 1:1 meetings with allocated project supervisors. Support focuses on the following critical phases of the research process:
- Defining the scope of the project.
- The survey of the academic and practitioner literature to identify the existing ‘state of the art’ in a topic area.
- The research design and the development of a strategy for data collection and analysis.
- The collection of primary and secondary data.
- The analysis of collected data and the formulation of conclusions/actionable recommendations.
The extended project not only provides an opportunity to work on a topic that interests the student, but it also allows the student to showcase what she/he has learned at UCL in the context of a project that is of practical relevance to potential employers. Therefore, students are recommended to choose a topic with an eye on their future career plans.
The extended project module provides students a tangible piece of work they may share with potential employers that highlights their unique skills and expertise. Also, the extended project teaches students valuable project management skills and familiarises them with employing scientific methods in the study of business problems.
- The Research Proposal
- Writing a Critical Literature Review
- Writing up Findings and Analysis
- Writing Absracts, Introductions, Conclusions and Recommendations
Assessment is formed of two components:
10% How to Change the World assessment completed at the end of year 2
90% Written project. Although formative feedback is provided to students in the form of written progress reports by the supervisor, the only marked piece of work students undertake will be the final project submission. The length of the project document is expected to be around 12,000 words.
Current students should refer to Moodle for specific details of the current year’s assessment.
Saunders, M., Lewis, P., & Thornhill, A. (2016) Research Methods for Business Students 7th ed. Harlow: Pearson Education ISBN 978-1-292-01662-7