UCL School of Management

Module Fact Sheet

MSIN7008: Entrepreneurship: Theory & Practice

Taught by
Philip Treleaven
Level
Advanced
Prerequisites
None
Eligibility
2nd year IEP students with Entrepreneurship Minor and 2nd, 3rd, 4th year undergraduates from all departments
Terms
Term 2
Delivery method
 10 x 2-hour lectures; 10 x 1-hour New Venture Clinics; 10 x 1-hour Guest entrepreneurship lectures
Assessment
60% for group coursework portfolio; 40% for individual coursework

Course overview

This is UCL’s principal Entrepreneurship course for students seeking to develop and test a new business idea. Over the past ten years we have taught entrepreneurship to around 3000 students resulting in the launch of a number of innovative businesses. The course covers: the new business lifecycle (selecting and testing a moneymaking idea, preparing a business plan, raising finance, the Exit), aspects of new business operation (registering a company, setting up your office, understanding financial statements), and exploiting new eCommerce tools and techniques (doing business electronically, company web sites, online business software and services).

Learning outcomes

First hand experience of the selection and deployment of tools, techniques and theories for the identification, validation and structuring of a new business venture.

Topics covered

  • Invention and innovation – finding & qualifying new opportunities. Business Model Generation.

  • Confirming customer needs & testing market demand. Customer development.

  • Lean Start-ups: what is your minimum viable product? The value of prototyping.

  • Delivery channels and customer relationships. Business Plan & Preparing a Pitch.

  • Financial Forecasting, Costing and Pricing. Management accounts. Cash-flow and Profit & loss

  • Developing sustainable competitive advantage. Intellectual Property Rights.

  • Corporate form & structure. Founder dilemmas - team, equity, remuneration etc. Developing your brand.

  • Defining and testing critical business model uncertainties. Measuring progress - common start-up metrics.

  • Sources of Funding. Presenting to VCs.

  • Class presentations. Conclusions and next-steps.

Assessment summary

60% of the marks are awarded for a group coursework; 40% of the marks are awarded for an individual piece of coursework.

Essential reading

Blank, S. & Dorf, B. 2012. The Startup owner’s manual: The step-by-step guide for building a great company. K&S Ranch inc.

Mullins, J. 2006. The New Business Road Test. FT Prentice Hall

Osterwalder, A. et.al. 2014. Value Proposition Design. Wiley.

Ries, E. 2011. The Lean Startup: How Constant Innovation Creates Radically Successful Businesses. Portfolio Penguin

Past versions of this module

MSIN7008 16/17

Last updated Wednesday, 21 June 2017