UCL School of Management

Module Fact Sheet

MSIN0144: Entrepreneurship: Theory & Practice

Taught by
Philip Treleaven
2nd year IEP students with Entrepreneurship Minor and 2nd, 3rd, 4th year undergraduates from all departments
Term 2
Delivery method
 10 x 2-hour lectures; 10 x 1-hour New Venture Clinics
60% for group coursework portfolio; 40% for individual coursework
Previous Module Code

Course overview

This is UCL’s principal Entrepreneurship course for students who are actively seeking to develop and test a new business idea. It is most relevant to  those who are considering forming their own business  but is also valuable for “intrapreneurs”  promoting new initiatives within existing organisations. 

Through the study of existing high-potential ventures and the development of a business feasibility plan the course provides deep insights regarding critical success factors  (desirability feasibility and viability) along with strategies to attract and retain the necessary resources (personal, technical and finance) to launch a new venture. 

In doing so the course seeks to develop the entrepreneurial skills, behaviours and attitudes that are essential for individuals seeking to create and capture value through innovative business activities.

Learning outcomes

First hand experience of the selection and deployment of tools, techniques and theories for the identification, validation and structuring of a new business venture.

Topics covered

  • Invention and innovation – finding & qualifying new opportunities. Business Model Generation.

  • Confirming customer needs & testing market demand. Customer development.

  • Lean Start-ups: what is your minimum viable product? The value of prototyping.

  • Delivery channels and customer relationships. Business Plan & Preparing a Pitch.

  • Financial Forecasting, Costing and Pricing. Management accounts. Cash-flow and Profit & loss

  • Developing sustainable competitive advantage. Intellectual Property Rights.

  • Corporate form & structure. Founder dilemmas - team, equity, remuneration etc. Developing your brand.

  • Defining and testing critical business model uncertainties. Measuring progress - common start-up metrics.

  • Sources of Funding. Presenting to VCs.

  • Class presentations. Conclusions and next-steps.

Assessment summary

60% for group coursework portfolio; 40% for individual coursework

Current students should refer to Moodle for specific details of the current year’s assessment.

Essential reading

Blank, S. & Dorf, B. 2012. The Startup owner’s manual: The step-by-step guide for building a great company. K&S Ranch inc.

Mullins, J. 2006. The New Business Road Test. FT Prentice Hall

Osterwalder, A. et.al. 2014. Value Proposition Design. Wiley.

Ries, E. 2011. The Lean Startup: How Constant Innovation Creates Radically Successful Businesses. Portfolio Penguin

Past versions of this module

MSIN0144 18/19

MSIN7008 17/18

MSIN7008 16/17

Last updated Thursday, 27 June 2019