The Business Research Project is a research exercise aimed at providing postgraduate students with practical experience and theoretical tools related to conducting research in a management context. The project consists of two parts:
1 - Writing a consultancy project carried out by a team of students for a company, bank, or non-profit organisation. Students are free to find their own client. All students can benefit from the consultancy training. However, the consultancy report is optional. The consultancy project needs to be approved by the programme director.
2 - Writing an individual research project. The research project can be either a traditional dissertation, or a literature review, or a business plan, based on the collection of primary and/or secondary data. Students are going to have lectures and training for preparing this project.
Upon successful completion of the module, students will be able to:
Understand the challenges and opportunities related to carrying out consulting assignments
Develop the skills to conduct management research using both primary and secondary data
Learn how to design and write a business research study either as an academic dissertation or as a business plan
Develop the skills to analyse and interpret both qualitative and quantitative data
Understand and conduct statistical analysis for research purposes
Understand the challenges and opportunities of the consultancy experience for career development
Understand the context of conducting research for business projects
Doing a consultancy project
Preparing a business plan
- Designing management research
The elements of successful research
Doing a literature review
Creating and making sense of qualitative data
Creating and making sense of quantitative data
Software to support data collection and analysis
100% is based on a maximum of 15,000-word research portfolio.
Key references for research methods:
Gray, D.E. (2017). Doing Research in the Business World. Sage.
Saunders, M. & Lewis, O. (2012). Doing Research in Business and Management. An essential guide to planning your project. Prentice Hall. Pearson.
Key references for business plans:
Aulet, B. (2013). Disciplined Entrepreneurship - 24 Steps to a Successful Startup. Wiley.
Chernev, A. (2017). The Business Model - How to develop new products, create market value and make the competition irrelevant. Cerebellum Press.
Many other references (books and articles) are to be read in this module. Full references will be provided in each lecture, depending on the topic.