UCL School of Management

Module Fact Sheet

MSIN0129: Business Research Project

Level
Masters, level 7
Prerequisites
None
Eligibility
MSc Management students only
Terms
Terms 1, 2 and 3
Delivery method
Lectures and Workshops across terms 1, 2 and 3, as scheduled. One-to-one supervision meetings with SoM faculty assigned supervisors.
Assessment
100% is based on a research portfolio

Current students should refer to Moodle for specific details of the current year’s assessment.
Previous Module Code
MSINGM99

Course overview

The Business Research Project is a research exercise aimed at providing postgraduate students with practical experience and theoretical tools related to conducting research in a management context. The project consists of two parts:

1 - Writing a consultancy project carried out by a team of students for a company, bank, or non-profit organisation. Students are free to find their own client. All students can benefit from the consultancy training. However, the consultancy report is optional. The consultancy project needs to be approved by the programme director.

2 - Writing an individual research project. The research project can be either a traditional dissertation, or a literature review, or a business plan, based on the collection of primary and/or secondary data. Students are going to have lectures and training for preparing this project.

Learning outcomes

Upon successful completion of the module, students will be able to:

  • Understand the challenges and opportunities related to carrying out consulting assignments

  • Develop the skills to conduct management research using both primary and secondary data

  • Learn how to design and write a business research study either as an academic dissertation or as a business plan

  • Develop the skills to analyse and interpret both qualitative and quantitative data

  • Understand and conduct statistical analysis for research purposes

  • Understand the challenges and opportunities of the consultancy experience for career development

  • Understand the context of conducting research for business projects

Topics covered

  • Doing a consultancy project

  • Preparing a business plan

  • Designing management research
  • The elements of successful research

  • Doing a literature review

  • Creating and making sense of qualitative data

  • Creating and making sense of quantitative data

  • Sampling techniques

  • Software to support data collection and analysis

Assessment summary

100% is based on a maximum of 15,000-word research portfolio.

Essential reading

Key references for research methods:

Gray, D.E. (2017). Doing Research in the Business World. Sage.

Saunders, M. & Lewis, O. (2012). Doing Research in Business and ManagementAn essential guide to planning your project. Prentice Hall. Pearson.

Key references for business plans:

Aulet, B. (2013). Disciplined Entrepreneurship - 24 Steps to a Successful Startup. Wiley.

Chernev, A. (2017). The Business Model - How to develop new products, create market value and make the competition irrelevant. Cerebellum Press. 

Many other references (books and articles) are to be read in this module. Full references will be provided in each lecture, depending on the topic.

Past versions of this module

MSINGM99 17/18

MSINGM99 16/17

Last updated Friday, 17 August 2018