UCL School of Management

Module Fact Sheet

MSIN0091: Retail and Consumer Entrepreneurship

Taught by
Level
Masters, level 7
Prerequisites
None
Eligibility
MSc Entrepreneurship students only
Terms
2
Delivery method
10 x 3-hour lectures
Assessment
70% Field research report, PowerPoint submission 10%. Presentation 20%
Previous Module Code
MSING045

Course overview

Retail is changing at a faster rate than ever before, driven principally by changes in consumer behaviour, enabled by technology.   This provides opportunities for novel concepts, ideas and business models to play a role in creating a successful future retail environment.

This course builds on the key frameworks developed in term one and focus on enhancing students’ knowledge, skill sets and networks specifically in the arena of retail and consumer entrepreneurship.

The course is delivered in partnership with True, the retail and consumer specialist private equity firm and innovation accelerator.  It will draw on case studies, guest speakers and site visits.

Students will learn about retail business models, platforms and supporting tools and technologies. This course will cover ecommerce, bricks & mortar retailing, the digital customer journey and consumer and retail analytics. The importance of multi-sided market economics will be emphasised.

Learning outcomes

By the end of the course students will:

  • Understand the key business models and innovation trends around “modern commerce”
  • Recognise the importance of the end to end customer experience and how to map it
  • Have an appreciation of the opportunities and challenges around developing multi-sided platforms 
  • Have learnt how investors appraise retail and consumer start-ups
  • Understand the importance of customer acquisition and the key role of analytics
  • Be introduced to the “last mile” opportunity and the battle for delivery
  • Appreciate the importance of data and the potential of AI.

Topics covered

  • Retail Business Models
  • Modern Commerce
  • The Digital Customer Journey
  • Multi-sided platforms
  • Retail Innovation
  • Finding and retaining an audience, whilst making money.
  • Consumer and Retail Analytics
  • The Last Mile
  • AI, Voice, and Programmatic Shopping

Assessment summary

70% Field research report, PowerPoint submission 10%, Presentation 20%

Current students should refer to Moodle for specific details of the current year’s assessment.

Past versions of this module

MSING045 17/18

MSING045 16/17

Last updated Friday, 31 August 2018