The module introduces tools and techniques appropriate to starting a new venture based on the individual founder and founding team’s knowledge, skills, network and personal vision. This includes tools to:
identify a suitable arena for developing a venture and how to enter and work within that arena
undertake “customer development” to identify unmet customer needs and formulate hypotheses about how to meet those needs in a feasible way
use Lean Startup techniques to achieve validation for a start-up idea, especially around problem-solution fit
attract and develop a founding team
develop a targeted value proposition and business model.
Following completion of this module, students will be able to:
Understand the principles of effectual entrepreneurship:
Seeking sources of competitive advantage
Understand the tools available for following the principles
Use, and reflect on the use of, some of the tools, such as customer development, business modelling, tribe identification and mobilisation, lean startup techniques
- How to find ideas and customer development
- Effectuation, more customer development and beachhead segments
- The entrepreneur’s role in leading and driving adoption
- Business models, the customer funded business, the lean canvas as a key tool
- The lean startup and minimum viable products.
- Partnering, understanding the whole product and early stage partnership strategy.
- Developing a great value proposition
- Create a high performing founding team,
- The art of pitching
- Building your personal brand
Reflective report on learning diary and experiment map (40%); Pitch deck and accompanying essay or individual essay (60%).
Current students should refer to Moodle for specific details of the current year’s assessment.
All In A Start-Up, Launching a New Idea When Everything Is On The Line. Kander, D. Wiley, 1st Ed, June 2014